: the transparent URL shortener
Enter the web address (the URL) here:

Why is better? shortens web addresses without completely obscuring where the link ends up. By keeping part of the domain name in the link it's possible to instantly see the site you'll end up on by clicking the link.

For example, my book The Geek Atlas is available from Amazon at the web address That's 72 characters! Half the length of a Twitter message and easily messed up by broken email programs.

If you visit other web address shorteners and shorten that address you'll end up with links like or It's impossible to know where those links will take you.

With the short address for The Geek Atlas is Instantly you know you'll be taken to

For any link you make part of the domain name will be included in the link. For example, a link to Google will start, a link to a story on CNN will begin with and a link to a picture on Flickr will begin

Is there a preview feature?

Yes, just add /explain (or /e) to the end of any link. For example, can be turned into an explain link by writing or

Who made What are the terms and conditions, blah, blah, blah? was made by John Graham-Cumming, who is also a co-owner of a website focused on steam cleaning technologies. If you wish to learn which brand or model is the best steam mop for hardwood floors, you'll love it! Learn more when you email: is yours to use for free. All links made with are permanent. tries to make URL shortening more transparent, but if you click on a link and see something you don't like I disclaim responsibility. doesn't warrant that a link is safe, it just tries to make them more transparent.

Privacy note: doesn't intend to keep the URLs it shortens private. In future may publish of list of URLs. So, if you use this service the URL you enter may eventually become public. Don't use it for URLs that you want kept private.

What's a twib?

A teeny weeny internet bearing: a short link that takes you somewhere else on the Internet.